Marketing & Communications

Translating our goals into (successful) campaigns and events

How do you show to the rest of the world that ABN AMRO is more than just a bank and also makes an effort for underprivileged children and young people through the activities of the bank’s own ABN AMRO Foundation? How do you get customers to think about taking out a sustainable mortgage? How do you market the ABN AMRO brand powerfully and consistently? As a Marketing and Communication Specialist, it is your job to translate our goals into (successful) campaigns and events to ensure that customers are informed about important matters at the right time through the right means.

ABN AMRO is a transparent company that puts the interests of its customer first and of which employees are proud. At Marketing and Communications, you can make a difference by increasing and monitoring that reputation in various ways.

Multidisciplinary teams

Every day we work on our brand identity and translate it into a story that shows what we stand for. We work in multidisciplinary teams including marketing and communications specialists, market researchers and database marketers, who focus on a special target group or product group. All ingredients that make marketing and communications exciting and challenging are present, such as:

• Serving both the private and corporate target groups
• Setting up internal communication
• Promoting the brand identity
• Marketing our innovative solutions, such as Tikkie
• The role of the internet and social media channels

The activities of the Marketing and Communications department are always challenging, and no two days are ever the same.