Marketing Automation Specialist


We vragen

  • 2 - 5 jaar
  • Een klantgerichte visie
  • Analytische skills

We bieden

  • € 4.526 - € 6.463 pm
  • Een uitgebreid arbeidsvoorwaardenpakket
  • Regie op eigen ontwikkeling

Waarom ABN AMRO?

  • Bouwen aan de bank van de toekomst
  • Een diverse en inclusieve cultuur
  • Veel interne doorgroeimogelijkheden

Marketing Automation Specialist

Your job

  • Develop the marketing technology capabilities within ABN AMRO (Google Analytics 4 and in the future Google Marketing Platform). Web Analytics plays a big role in your daily work. Integrate all the platforms for a seamless customer experience.
  • As a team member within the GA4 team you will (together with your team members) be responsible for:
  • Implement, activate and roll-out of the Google Analytics 4 to support real time event driven personal marketing 
  • Advise relevant stakeholders and marketing parties about the possibilities with the Google Analytics 4
  • Align with stakeholders and help develop their wishes
  • Set up a new platform (Google Analytics 4 and Advertising tooling) and implement it within the whole ABN AMRO organization (cross business line). Alongside other tooling that are being implemented to change the Marketing Automation tooling landscape within ABN AMRO.
  • Optimize the right Google Analytics 4 setup, data layering, dashboarding and custom insights  
  • Work closely together with Google and our Google partner on the development of the products
  • Retrieve and define data needs for the developed use cases
  • Work together with data scientists regarding the connection between their models and your Marketing Automation stack. Work in an Agile team that works Scrum, and moving towards DevOps way of working

At a glance

Do you want to be part of developing the next generation of customer experience in banking – all  based on data?

Every step in the customer journey should be a fantastic experience. Proactive communication, personal messaging, and real time relevant content will be largely based on data. Data is one of the key assets of our bank. The bank is rapidly changing to a digital environment and creating a huge amount of relevant data. This gives an opportunity to use this data in our marketing automation stack and be the innovative company we want to be.  For this challenge, we are looking for an ambitious developer who is capable of delivering the required solutions, guiding the teams toward the future and informing the stakeholders about the progress and results.

We strongly believe that online banking should be easier, faster, delightful, and more personal to create sustainable long-term relationships with our customers. We develop suitable solutions that give our customers greater financial control. With a vast amount of data at hand, together with our unique usability lab as test-station we build digital services in an agile way that surprise customers and help them move forward. 
When and where you and your team do you work, that is up to you! We work hybrid, which means you and your team can flexibly decide where and when you can work most comfortable and effectively. All-in-all, working at ABN AMRO means that you contribute to projects that matter and impact millions of customers! Are you up for the challenge?

Working environment

In short, within Customer & Digital Experience the online platforms are being created and built that offer all the digital products of ABN AMRO Retail. Most of these developments and products are powered by Dialogue Orchestration. The environment we work in is diverse, ranging from Tikkie to personalized mobile advertising to a chatbot that really matters for our customers. This is where you find our E-Commerce teams and our colleagues of ‘Video Banking’.
The marketing automation department works for all business lines and deliver tooling for Corporate Banking, Private Banking (International), Brand Marketing and Communication and Retail.

Your profile

  • Familiarity with advanced data and information management practices, data modeling and data analysis
  • Possesses interpersonal skills, including teamwork, and facilitation experience
  • Excellent analytical and technical skills
  • Eager to learn 

Hard skills

  • Agile Scrum knowledge of the way of working
  • Knowledge of, or experience with Google Analytics 4
  • Affinity with Marketing Automation solutions (paid media, analytics platforms, customer data platform etc.) such as:
    • Experience with analytics tools (Google Analytics, Adobe Analytics) and implementing those solutions
    • Experience with Paid Advertising tools (Ads360, DV360) and implementing those solutions
    • Experience with Social Advertising platforms (Facebook, Twitter, Linkedin) and implementing those solutions
    • Bachelor's degree (e.g. computer science, engineering or marketing)
    • The main focus will be on the Marketing Automation solution, Customer Data Platform, thus experience with tag management, paid media and understanding (preferably even have experience with) customer data platforms.
    • Experience and affinity with Tag Management Systems (pre)
    • Experience with (data related) cloud solutions (pre)

We are offering

At Dialogue Orchestration you get the freedom and responsibility to improve our products & services. In other words, we encourage you to release your creativity and put it into practice. The environment is similar to a start-up atmosphere, so feel free to wear your sneakers.

At ABN AMRO we work on solutions in agile teams that help the customer move forward in their finances. The agenda of the teams are determined via the lean strategy method: generating ideas, testing, improving based on customer feedback and, finally, deliver the end-result in the form of new services or features that are available to all customers. Therefore, innovative and practical. Do you like this? It even gets better. Since you work in multidisciplinary teams, you will acquire knowledge on different business areas. In this way you are able to maximize your personal development.

  • The opportunity to be the best you can be and lots of room to grow both personally and professionally
  • Possibilities for flexible working hours and work from home are negotiable. We offer good facilities for remote working.
  • The opportunity to pro-actively work on your vitality and fitness
  • A personal development budget of EUR 1.000 per year 
  • An annual public transportation pass or travel budget, depending on the function
  • A solid pension plan


This role will be located in Amsterdam (currently working from home). Should you want to know more about this job opening, please reach out to Richard Jansen 

Equal opportunities for all

The success of our organisation depends on the quality of our people and the ideas that they have. Truly surprising insights and innovative solutions for our clients result from an interplay of cultures, knowledge and experience. Diversity is therefore extremely important to our organisation. To ensure that everyone at ABN AMRO can develop their talents, we encourage an inclusive culture in which all colleagues feel engaged and appreciated.

Disclaimer external recruitment agencies

External recruitment agencies need to have a signed agreement with ABN AMRO BANK N.V., executed by a Talent Acquisition Specialist, when submitting a resume to a vacancy. In addition, a recruitment agency can only submit a resume when invited by a Talent Acquisition Specialist to join the search for a right candidate. All unsolicited resumes sent to us will be considered property of ABN AMRO BANK N.V. In this case, ABN AMRO will not be held liable to pay a placement fee.

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